Block Blast! completed its first Vietnam offline experience at GameVerse Vietnam 2026 from May 8–9, bringing its puzzle world to local players through two days of hands-on gameplay, live challenges and community interaction.
Vietnam GameVerse 2026 was one of the country’s key gaming events of the year, with organizers expecting around 60,000 participants. Against this backdrop, Block Blast! introduced “Block City,” an offline experience designed to bring the game’s easy-to-play and relaxing puzzle gameplay into a lively real-world setting.
At Block City, players joined live gameplay sessions, PK challenges, photo moments, mission-based activities and gift exchanges. The PK challenge became one of the most popular on-site activities, drawing enthusiastic participation from players who gathered to watch, compete and interact around the game.
The booth also brought Hungry Studio’s core development philosophy, Experience Equality, to life. Players of different ages and backgrounds were able to join the activities in their own way, whether by playing on mobile, taking part in a live PK challenge, interacting with the Block and Blast characters, or simply enjoying the lighthearted atmosphere of the booth.
Block Blast!’s presence at GameVerse Vietnam 2026 was further amplified by local creator engagement and IP interactions. These interactions helped bring the game’s friendly and playful brand personality closer to local players.
Following its first Vietnam offline experience, Block Blast! will continue listening to local player feedback and exploring more localized ways to connect with the Vietnamese gaming community through content, community interaction and online-to-offline experiences.